When In Roane Tourism Campaign
Client
Roane Tourism – Roane Alliance
Year
2023
I spearheaded the "When In Roane" campaign for Roane County, TN, a project initiated by the Roane Alliance to boost tourism. Inspired by the phrase "When in Rome," this campaign was designed to immerse potential visitors in the diverse attractions and experiences Roane County has to offer, showcasing opportunities they might not have previously considered.
My role involved the end-to-end development of the campaign. I designed a unique logo mark that encapsulated the campaign’s spirit and crafted a user-centric landing page to be featured on the Roane Tourism website. Additionally, I generated merchandising concepts to extend the campaign’s impact and visibility. Through this project, I aimed to create a compelling and engaging narrative that would effectively attract and inspire tourists to explore Roane County.
The Brief
My Role
Logo Design
Print + Merch Design
UI Design
Prototyping
ADA Compliance
Campaign Brand Identity Toolkit
Roane County: Where adventure meets relaxation. Our logo reflects the landscape, with the sun symbolizing warmth and community, the 'R' forming a wave for Watts Bar Lake, and a nod to the Smoky Mountains beneath.
Campaign toolkit featuring writing style, logo design, color palette, and supporting graphic elements.
When In Roane Landing Page
Responsive campaign landing page featuring a dynamic slider, top attractions section, and events module, all designed to promote and highlight the diverse possibilities Roane has to offer.
This campaign landing page features a dynamic hero slider, creatively showcasing Roane's attractions through polaroid frames and complementary imagery. Designed to immerse users in each highlighted experience, each slide aims to inspire and convert visitors into exploring Roane firsthand.
Campaign Merch Design
T-shirt, koozie and sticker pack merchandise options.
Tote bag, key chain and gift bag merchandise options.