When In Roane Tourism Campaign
Client
Roane Tourism – Roane Alliance
Year
2023
I spearheaded the "When In Roane" campaign for Roane County, TN, a project initiated by the Roane Alliance to boost tourism. Inspired by the phrase "When in Rome," this campaign was designed to immerse potential visitors in the diverse attractions and experiences Roane County has to offer, showcasing opportunities they might not have previously considered.
My role involved the end-to-end development of the campaign. I designed a unique logo mark that encapsulated the campaign’s spirit and crafted a user-centric landing page to be featured on the Roane Tourism website. Additionally, I generated merchandising concepts to extend the campaign’s impact and visibility. Through this project, I aimed to create a compelling and engaging narrative that would effectively attract and inspire tourists to explore Roane County.
The Brief
My Role
Logo Design
Print + Merch Design
UI Design
Prototyping
ADA Compliance