NASCAR SpeedPark Set Fun In Motion Campaign
Client
NASCAR SpeedPark
Year
2023
NASCAR SpeedPark, an amusement park in Sevierville, TN wanted to develop a campaign that encompasses social and traditional channels of media. The main goal was to let people know of all their action-packed attractions and boost park ticket sales. From concepting to development, I worked alongside the art director to create key visuals for the campaign and then translated these into multiple forms of printed and social media.
The Brief
My Role
Photo Compositing
Print Design
Billboard Design
Social Media Design
The Results
Email Open Rate
97%
Since Campaign Launch
Organic Social
+75%
Increase in engagement and impressions for the business
Link Clicks & Paid Media
+45%
Increase in the first quarter of the campaign
Campaign Key Visuals
Print Design Deliverables
Printed Billboard Set to promote the 'Set Fun In Motion' Campaign.
Promotional Rack Card utilizing campaign elements to further extend branding. Die-cut process was used to create custom rack card shape.
