Logo + Branding Elements
For this campaign, our aim was to immerse the audience in each scene and raise awareness of the incredible outdoor attractions in Roane County. Leveraging social media and polaroid frames, we crafted a visual narrative inviting viewers to envision the memorable experiences they could have in this location.
The logo is designed to reflect Roane's landscape, seamlessly blending adventure and relaxation. The illustrated sun conveys a sense of positivity and community warmth. Notably, the letter "R" extends to form a wave, symbolizing Roane's prominent attraction, Watts Bar Lake, while the space beneath the sun also nods to the Smoky Mountains.
Custom Landing Page
