The Volunteer Club: NIL Email Marketing

Client
The Volunteer Club

Year
2023-2024

The Volunteer Club, a NIL startup company affiliated with The University of Tennessee, needed a newsletter to go out every week to increase membership and merch sales. I created email graphics for their newsletter each week and built and configured them on MailChimp. I created some static and motion design pieces to increase engagement and catapult their brand as they got started as a business.

The Brief

My Role

  • Photo Compositing

  • Motion Design

  • Email Design

The Results

Email Open Rate

45%

Since Newsletter Launch in 2022

Subscriber Increase

10,000

Subscribers within the first six months of newsletter launch

Newsletter Examples

Merch Motion Graphics

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