The Volunteer Club: NIL Email Marketing
Client
The Volunteer Club
Year
2023-2024
The Volunteer Club, a NIL startup company affiliated with The University of Tennessee, needed a newsletter to go out every week to increase membership and merch sales. I created email graphics for their newsletter each week and built and configured them on MailChimp. I created some static and motion design pieces to increase engagement and catapult their brand as they got started as a business.
The Brief
My Role
Photo Compositing
Motion Design
Email Design
The Results
Email Open Rate
45%
Since Newsletter Launch in 2022
Subscriber Increase
10,000
Subscribers within the first six months of newsletter launch